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How Many People Are Looking For This Product? - By: Kirt Christensen...., Posted on: 2007-08-15

There's nothing more frustrating than building a web site and waiting for people to just "show up." It's worse than watching paint dry. That's why PPC management is one of the most important parts of the online world.

With Google, you can have a campaign started and sending prospective customers to your site in less than ten minutes. It can happen that fast. It is simply amazing how quickly you can begin new things and make changes in old with Google's systems

But speed can also be a trap. Sometimes people do rash things when they're in a hurry.

Running through money like it's water is real easy with PPC management - choose a keyword, put up an ad, and get a load of traffic that costs you money but none of it is likely to buy your product. Here is the question to ask that will help ensure that you don't spend money on the wrong traffic for your site. Ask yourself:

How Many People are Looking for this Product?

Finding the answer to this question will help you understand what you should expect in the way of traffic and new customers that Google can send to you, and avoid disappointments. Even if you don't get everything you are hoping for in terms of traffic, you will probably discover some traffic sources that are not as high-profile but equally profitable.

In just a few seconds you can have a good idea of the traffic. Look up the useful search term selection tool at http://inventory.overture.com (or http://inven tory.uk.overture.com for the UK). Put in a few of your main keywords and overture will show you the number of searches its serves over the last month for each of the terms.

Take this example; the products in your skin care company are for slowing the aging process. Just suppose you are just starting out and want to use Google to bring in more visitors. Where can you start?

The number one thing to do is put together a start up list of possible keywords. Here is a possible list:

skin

beauty

acne

cosmetics

makeup

cosmetic surgery

dermatology

anti-aging

wrinkles

oils

moisturizers

And this is nowhere near complete. But if we run over to Overture's keyword selector tool and enter these terms to see how many searches they get in a month, here's what we find out:

skin 7,290

beauty 5,006

acne 1,872

cosmetics 1,862

makeup 1,796

cosmetic surgery 1,736

dermatology 622

anti-aging 503

wrinkles 485

oils 390

moisturizers 120

Do you see what has happened:

Check it out, 'skin' had 60 times more searches than the term 'moisturizers' which is at the bottom of the list. 'Skin' will be one of your most important keywords.

Along with the useful terms you get when you use Overture, you will undoubtedly get some terms that will lack relevance. You will want to use those terms as negative keywords.

There are a huge number of people who may want skin-care products but who'll use different word combinations than are on the lists we've come up with. So for a successful PPC management, we'll need to brainstorm for more, and then search Overture's tool again.

The results from Overture indicate that we could get ten or even an hundred thousand US searches in one month using the top keywords we found.

Article Source: http://articleowner.com

With over a decade of experience in adwords campaign management , Kirt Christensen, will share his expertise in managing adwords, by presenting you hints he found that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.com Get your own completely unique content version of this article.

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