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Make an Ad That Actually Generates a Response - By: charen, Posted on: 2008-05-11

If you have a decent amount of savvy when it comes to advertising, it usually isn’t too difficult to design an ad. The difficult part is what happens after that ad has been released. It doesn’t matter how tricked out that ad is or how skilled you are at creating one. What is critical is the type of response that it creates. If you continually design beautiful ads that don’t generate response, this won’t equate to much job security in the long run.

In recent years, with the upgrades in printing technology, the use of color printing has breathed new life into the look and feel of advertising. The rule of thumb with advertising, regardless of which media you choose (print, radio, or TV are the three basic media), is that you want a minimum 10:1 ratio on your ROI. If you spend $100, it needs to generate a minimum of $1,000 in return to be deemed an effective ad.

There are basically three key components to building an ad that will generate the type of response you are looking for:

1. definition and description – what is the product’s name and description? What is the product’s intended use or what was it designed to accomplish?
2. features and benefits – what are the components of the product? What’s in it for me / why should I spend the money on it?
3. the call to action – special pricing, OTO’s, time-sensitive factors, and letting the customer know that the time to purchase this product is right now.

Depending on the type of print or vision targeted advertising, the use of color printing is not only a necessity, it is now the standard with print and online advertising. Take a look around --- do you see any more black and white, or even gray scale ads out there anymore? No you don’t.

Remember that there is a lot more involved in those ads than just getting noticed. They have to generate adequate to above average response --- that is their sole purpose for being created. Here are 4 more useful tips when it comes to creating an ad that will get you the response that you are hoping to achieve:

#1 – Use a headline that reaches out and grabs that prospect. Remember that this is the most critical part of the ad, wherein you get that immediate attention or they just read on and pass you by.

#2 – Put your ego on hold. The worst thing you can ever do is talk about yourself. They don’t care about you --- they care about what you have to offer them.

#3 – Whenever possible put a photo in the ad. Don’t make it so overwhelming that you don’t have enough room for enticing ad copy and descriptive text. Here is another area where color printing has become an advantageous tool.

#4 – Insert the call to action. This is where you ask for the customer to respond (as was mentioned above). If that ad has done its job, getting them to respond should not be a difficult proposition.

Article Source: http://articleowner.com

For comments and inquiries about the article visit: Commercial Color Printing

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