Spotlight On Keyword Research Tools

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Spotlight On Keyword Research Tools - By: Elance, Posted on: 2007-08-14

There is a tool in Google for keyword research. The "Tools" link is found at the top of the screen in the colored bar. There are options now. If you have a website finished, up and functioning and you don't want to have to begin at the beginning collecting keywords, go to "Site-Related Keywords" and put in the address for one or more pages from that site. Google will then crawl your site searching out relevant keywords for your site.

If you want to use keywords that are variations of the main keywords for your site than you want to click on the "Keyword Variations" tab and enter one of the core keywords. You won't just get variation from Google you will also get a whole boatload of related suggestions if you click on the small box on the right marked "Use Synonyms". The results you get from Google are the results you would hope to get from a top of the line search engine. Quality results!

Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".

The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets.

Yet another clever feature is "Global search volume trends," a month-by-month graphic of the average searches your term gets.

This is very helpful in managing your Google Adwords, and very clever! You can get alternatives that Overture can't give, and info on your competitors that you won't receive from other free services. And they don't charge any extra fees for the services.

Wordtracker

Using Overture's feature to get all of the searched alternatives of the term "learn German", you would get a list of terms where each one included those two words.

1,371 learn to speak german

916 learn german free

598 learn german online free

383 learn to speak german for free

108 learn to speak german online

100 german language learn online

73 learn swiss german

71 learn german software

69 learn german cd

But aren't there people who want to learn German who don't use that exact phrase?

Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."

How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.

Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.

mobile phone

nokia

cellphone

cellular phone

ringtones

wireless

sony

ericsson

samsung

sanyo

motorola

bluetooth

accessories

Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!

Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by

showing you all the variations people have typed in over the last 60 days, and

advising you of the number of searches each term has had by Dogpile and Metacrawler.

You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.

Article Source: http://articleowner.com

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