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The Art & Science of Attracting People into Your MLM - By: Jared Heinitz, Posted on: 2007-12-05

The lifeblood of any MLM business is leads. Hot, fresh leads are a necessity to success, but where do you get leads like that? You could buy them and hope for the best or you could generate them yourself. Lead generation is done in any of several ways. Here are a couple of ideas and how best to use them.

Article writing Reading an article on any subject carries a great deal of weight. If it appears in print, it must be true, right? This is what online marketers are counting on and why article directories have become so vital.

Article marketing has taken a turn for the better as a lead generation tool. The written word is extremely powerful and can generate some serious targeted traffic. Since the reader is interested in the topic of the article, the chance of a conversion is greater. When it comes to free traffic, this is the absolute best you can do.

A well written article can persuade readers to look at something further. This is the basis for article writing as a lead generation tool. An article can be written by you or you can hire a writer to do the job for you. The article should detail the benefits of your product or service and offer your link. Most, if not all, article directories have a resource box at the end of the article once it is published. This is where you direct the traffic to your site or landing page.

List builders These are a variation of lead capture pages crossed with a safe list mentality. It is a very simple concept:
1. You join a list builder program.
2. You then join several lists from the member's area. These are, of course, your sponsor's links to those programs.
3. When you are all done setting this up, you will have several list programs working for you. The best part is that you only need to promote one central URL to bring people to them.

The central URL is the key point to using list builders as a lead generation tool. Most certainly in a direct marketing or funded proposal marketing system. This saves money on marketing, saves probably the most valuable resource anyone can have that being your time, and supplies a great way to track you squeeze pages. By tracking different splash, or squeeze pages in your front end marketing you can easily deduce which ones are working and which ones aren't this is vital information. You get a real time report on what your prospects are responding to.

In addition, you have the ability to send your ad to those contacts at least once a week. The list building programs will allow you to send your ad to these people. This could vary from once a week to once a day. So the possibility of sending your ads to hundreds or maybe even thousands of people is a real one.

Realizing that conversion and click rates is a numbers game, the more ads you send the higher response you can expect and the more sales you can look forward to. The best part is it's basically free advertising that results in targeted leads coming to your door.

Article Source: http://articleowner.com

Jared Heinitz is a full time marketer living in Provo, UT specializing in online lead generation techniques using free/low cost advertising mediums. Utilizing these mediums he generates 500+ exclusive opt-in leads a month. To get his free report "Top 4 Reasons People Fail in Online Marketing and What you can do to Avoid Failing Yourself" Go Here => www.mlmfundedproposalmarketing.com/trk.php?c=9891&u=FUNDED-02

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