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This Expert Investor Decided to Develop His Own Proprietary Software for Researching Stocks - By: Roy MacNaughton, Posted on: 2007-12-15

When one expert financial investor realized that he did not have clear and total access to all the pertinent information he needed about companies to make informed, intelligent investment decisions, he decided to invent a unique web site that does exactly that.

Ian Campbell knew that marketing was about finding unfulfilled market needs and filling them. He knew he had to make sure a large enough group of investors felt like him. They had to have a real need, problem or 'pain' and want to get rid of...quickly. Certainly this was the case with Campbell, a 35-year veteran of rendering independent business valuation opinions. In fact, he wrote the definitive Canadian books on it.

He managed his own investment portfolio; he was tired of having to wade through the data overload and the interminable hours it took. Campbell just knew he could come up with a better way to accomplish these goals.

So he conducted independent market research with qualified investors located in both the U.S. and Canada. Campbell wanted to see if there were enough folks out there who had the same problems with financial data and its reliability as he did. Moreover, Campbell was also concerned about the data the average investor doesn't get to see when making his/her own investment decisions. He obtained the help of a long-time market researcher to help him drill down to discover the real answers to his concerns. He was able to generate specific, relevant responses for his concept by employing 'open-ended' questions. 'Responses that he would never have anticipated.

The proprietary research corroborated his earlier hypothesis: he reasoned that if he applied the same rules that a 'company acquirer' would, this might just be the model to follow that would lead to efficiencies and more accurate data...just as if you were buying the company. two distinct words kept coming to the forefront during the research with the prospective members: 'independence' and 'transparent'. Respondents were emphatic in their belief that they would not believe or trust the site if it was being paid anything by the companies present on the site. So they are not. Not one penny is paid by any other company or supplier to the site. It is objective, plain and simple. They also wanted the site to be clearly transparent, holding nothing back. Additionally, he also learned that the site had to be independent of any outside influences. The need to be completely independent and obligated to no one was cemented, right at the beginning. Finally, the site had to be unbiased; it must not make a recommendation as to what or when to buy....or sell. Those decisions are up to the individual member.

The research indicated these were the 'hot buttons' for the individual investors, their advisers, and analysts who were looking for a stock research site they could trust. Campbell then built the special web site providing only the information required to make independent, informed decisions.

It has taken Ian Campbell nearly a year to organize his own initial observations, conduct research, lay out a marketing and web site plan; to build the site according to what the market has told him it wants and the gaps he discovered himself. Today, the proof is in the pudding.

©Copyright, Roy MacNaughton, 2007

Article Source: http://articleowner.com

Roy W. MacNaughton is a business writer and coach. He's a seasoned marketer, with more than 25 years of international experience, including eight years online. His specialty is finding investment "niches" that can be exploited and/or added to his own portfolio. To learn more, go to: www.stockresearchdd.com

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